Single Property Websites :: buzz of this premier listing tool

At Inman news today, the article of Some agents find bang with single-property sites, by Jessica Swesey, highlights the buzz around this powerful and premier listing tool of Single-property Websites. National Institute of Webographers has already recognized its value-proposition and currently 1 of the 11 courses (modules) of the REAL ESTATE WEBOGRAPHER™ certification is focused on the competency of Single-Property Websites.

Powerful & Easy to Create

Single-Property Websites are 1 of the most powerful listing tools on the market, as they are consumer-centric and display the perception of extensive efforts on behalf of the seller (all the while only taking about 15 minutes to create). 

Single-property websites natively speak to repeat and referral business. Inside the training experience for the REAL ESTATE WEBOGRAPHER™ certification, we highlight tools that speak to an all inclusive web-presence, your consumer facing storefront of web-enabled services.  Single-Property Websites are a must-have in each agent's toolbox.

For Your Current & Potential Clients

Single-property websites are very easy to implement on behalf of sellers. They strongly support word-of-mouth / viral marketing since the URL can be readily emailed to all friends and family within the client's social circle. After the sales transaction, the website becomes a useful part of your portfolio, as you can email previously used single-property websites to new potential clients to let them know what's in-store for them.

Compliments Print & Direct Marketing

Being that the URL is commonly the street address, the URL can be used to compliment print (i.e. newspapers) and direct marketing compaigns (just-listed cards). For buyers perusing a neighborhood, they can also be utilized on sign-riders, considering space on these outlets can be at a premium.

The Inman News article, as referenced above, highlights Christopher Thiemet, a St. Louis Realtor with Circa Properties who runs "weekly advertisements in print publications and includes the property Web site domain." He also "includes the site URLs on property signs, riders and brochures". Previously, I have also had the priveledge of discussing single-property websites on the Real Estate Tomato blog, as possibly one of the most powerful listing tools. 

Experience & Engage

Candidates of the REAL ESTATE WEBOGRAPHER™ certification, learn the value-proposition and how to best use single property websites, for both residential and commercial real estate. Inside our sandbox of technologies, candidates can create a single-property website using their own AgencyLogic Powersite™ account, provided to all candidates of the certification program.