Candidates of the REAL ESTATE WEBOGRAPHER™ Certification have access to the Learning Lab. Today we examine what this area is, and what role it plays within REW™.

What is the Learning Lab?
The Learning Lab is accessible by all REW™ candidates from their post login homepage. From this area, candidates can try out the technologies discussed in each of the courses as well as additional "best of breed" RE technologies - all provided free of charge by technology partners.

Why utilize the Learning Lab?
Simple - get your hands dirty! Technology is inherently scary and intimidating - such is the primary reason for failure of, or slow adoption of the benefits included within each technology. REW™ looks to show folks what's under the hood of these technologies by giving a first hand look at how they work and how easily they can be UNDERSTOOD and APPLIED by anyone. Course materials are great information, but the meat of learning the technologies is seeing for oneself the benefits through live examples.

Why Technology Partners?
Technology partners provide the tools to demonstrate the course materials and additional beneficial technologies available today. REW partners were chosen as "best of breed" providers of each technology. Learning by example is by far the best form of education.

Just as one might learn word processing by using a popular word processing software such as MS Word, a great way to demonstrate electronic forms would be to experience it using the popular ZipForm technology. In no way are candidates required to purchase any products, however we invite them to try for themselves to determine if they are a good fit for their needs.

Brokers asked for it and we responded. Introducing Broker Packages, the most cost effective way for brokers to provide continuous RE training for their professionals. Brokers can now purchase user licenses on behalf of many agents and support staff to enroll in the REW™ Certification.

Providing continuous training has proven time and again to be (1) an ideal bargaining chip when looking to attract fresh, new talent, (2) an excellent new agent orientation follow-on for new member agents AND (3) an outstanding foundation for establishing a technology baseline amongst your RE professionals.

MULTI-USER
Provides an INSTANT PACKAGE of REW™ multi-user licenses. Starting at $599 and up to 100 Users.

MONTHLY
Purchase a MONTHLY SUBSCRIPTION of REW™ user licenses. Starting at $599 and up to 100 Users.

SITE LICENSE
Purchase an REW SITE LICENSE for an unlimited supply of user enrollments. Contact us for details and pricing.

TIP: Mainstream financial institutions and government contactors have utilized continuous training and education programs as a benchmark for decades to provide the highest levels of service!

Once ignited, the benefits of technology awareness will spread throughout your office like wildfire and folks will be asking to be the next in line. Give them what they way – give them the benefits of technology - click here to sign up for a broker package today!

Recently featured in Inman News, Scott Einbinder wrote an excellent article, entitled "Death of the listing presentation", calling to attention the ineffectiveness of today's current listing presentations.

This article really hit home - sellers don't want to know every accolade you've earned, they don't want to be drowned with pretty graphs and a host of facts and figures, and they definitely don't need slide after slide of AVMs and CMAs they can easilly obtain on their own. All of these things are great, but 1 or 2 slides in an entire listing presentation would easilly suffice.

They want a plan - no - they want a detailed plan of how you intend to sell their home. Not a series of advertising actions, but a well laid out plan, including the services you will use, and how they jive with one another to create an overall marketing campaign.

Scott Einbinder thinks we should change the name of the process from a Listing Presentation to a Listing Education, and I couldn't agree more. RE agents need to educate their consumers on the services available, which ones they use, and how they are effective. It is this sort of presentation that will capture sellers and turn prospects into clients.