Your Next Real Estate Technology Purchase

As it may, real estate technology is now "IN" - whether for (a) marketing and solication purposes or (b) back-end, office operations, now is the time to acquire and "try-out" technologies not previously considered.

The landscape of real estate, technology vendors is maintaining a solid user base in this down ecomony.  Vendors want your business and are willing to do what it takes for agents to give their technology "a go".

Some considerations these days in your next technology purchase.

-- Demo / Trials / Waived Fees - such promotions may be clearly detailed on Vendor websites or require a brief phone call to the "sales extension" of a given company to see what perks may exist.  Whether limited to full-use demo accounts, 30-60 Day Free Trials, or waiving of setup fees, market conditions lend itself to bargain deals if you inquire and show interest. 

During the experience to achieve the REW Certification, candidates have opportunity to "toy" with and demo today's leading products in our Learning Lab.  Purpose of this sandbox is to allow REW candidates to best understand the value proposition to competencies like agent websites, single-property websites, video/virtual tours, but to also make a more informed choice on products they acquire for business use in the commercial world.  Agents should seek to get their arms around 1 product in a given competency like Video Tours, so they may compare and contrast other competitor products in the industry.  Always take the opportunity to demo before commitment to a longterm agreement.

-- Case Studies / Testimonials - I prefer technology companies to tell me a "story" that describes a customer's issues & goals and details how their product came to the rescue.  A story that is personal, candid, full of details that gives insight of how this product has helped peers.  Things like case Studies & white-papers are so critical in understanding how the product was applied in the real world.

Given overall reduced pricing and for agents to best "call the shots" as vendors look to maintain a solid customer base...we at the REAL ESTATE WEBOGRAPHER Certification recommend agents and their assistants procure that must-have application that has been put off.  Secondly, a firm recommendation is to purchase products that may not have been considered last year by an agent, as now is the time to go outside-the-box and try-out technologies you may not have considered before.