Real Estate Buyers of Circumstance

As the economy and real estate market becomes ever-so challenging for real estate agents/brokers; finding desirous sellers is of no challenge, but finding committed and ready Buyers is of more importance right now to many RE professionals.

Buyers Who'd Like To...

There are Buyers (especially in my social circle) who want to buy the next dream home as some have the perspective that the "Get'ns Are Good" given drastic price reductions by Sellers. However, (a) what to do with their current home and (b) general unease in the ecomony...creates a Buyer Who'd Like To... where dialogue with such Buyers may consume your time and energies.

Buyers Who Have To...

Given current economic conditions, there are consumers who are relocating given career changes or relocation within their respective companies. These are Buyers Who Have To.

These are "Buyers of Circumstance"...the ones who will do their best to offload and take a loss or rent their current home...who will find 10% down (doing whatever it takes) to go with a conventional and immediate loan for the next home. They are the ones who will make sacrafices because they "must" move and feel they "must" buy. How do you find them?

Get Out There and Network

We see today with Web 2.0, real estate professionals connecting with other real estate professionals across town and across state lines. Good, as you may get "leads" of consumers relocating to your area...but let's expand the efforts.

(a) Major Local Businesses - get a list of whose in your area...

(b) HeadHunter / Placement Firms - get a list of who services your area...

(c) Military, Government Facilities - get a list of whose in your area

(d) Network with HR Professionals - Given (a), (b), (c) expand your social network with those who are in-the-know of those "moving into town". Get relationships established on a first name basis...because they can refer you to these professionals in-need of a new residence in your area.

Sites like LinkedIn can be considered an expansive "yellow pages" of such professionals, finding by keyword search like "Human Resource", by Company search, etc.

We need to expand establishing relationships within this Web 2.0 era to go beyond just those in your field...but connecting those who ride alongside (and are in close contact) with consumers you'd want to know, and conversely, for consumers to be given a personal referral, recommendation about you.