Keyword Rich Interior and Exterior Descriptions of Listings

There is a paradigm shift in Online Classifieds.  For the remainder of 2008 and 2009, online classifieds will be doing more with your listings' interior and exterior descriptions.  The narratives are keyword-rich with meaty phrases such as "Remodeled Kitchen", "Oversized Cabinets" "Large Lot". 

For online classifieds that implement natural language as a part of search (a text box for users to type in keywords or phrases) will extend the online search experience from just drop boxes and checkboxes that solicit fixed values like: number of bedrooms, number of baths, sq footage, etc.

Above is an example of natural language search implemented at Roost.com.  Interestingly enough, Roost provides consumers an easy to use search specific to a city and state.  Within search results, users can refine and reduce a result set (maybe a 1000 listings for example) to a small set (maybe 30-50 listings) based on keywords they enter such as "Pool", "Hardwood Floors" and "Open Floor Plan".

I've gone into greater detail at GeekEstateBlog on the importance of being mindful of your listings interior and exterior descriptions.   Syndication partners of your MLS or agent website are and will be doing more with these descriptions to enhance their respective consumer search experiences.