RE Technology on the Rise?

Recently, Stefan Swanepoel’s 2008 Real Estate Trends has been released, and cast light on some extremely interesting movements in the RE market. Although I haven't had a chance to read it myself yet, the future of REAL ESTATE MARKETING blog posted an extraodinary graph of how real estate has developed over the years pictured below.

What do I make of this graph? Well, overall, technology usage and adoption appears to be on the rise. Secondly, RE technology appears to becoming more and more specialized. In the late 90's up to the peak in 2000, the trend was most driven by large changes in the dynamics of the technology itself, that is until the (dare I say it?) DotCom fiasco.

It took redevelop of Web 1.0 and the introduction of Web 2.0 to spark user confidence in the market again. In the most recent years, the driving force behind the trend has shifted from large overhauls to the technology itself to better and more specific exploitations of the capabilities behind the technology. This is most evident at the end of 2007 with the graduation of Virtual Tours to Online Video.

From a graph like this, anyone can conclude that RE agents, brokers and assistants should have been (and if not, should start) investing in these technologies to stay on the cutting edge. However, like they say, hind sight is 20-20 - it's easy to judge when the noise of the real estate boom as died down. But now that we have the facts, why are some so resistant to education. I see professionals so quick to spend money on billboards, and park benches - maybe it's time to re-evaluate those expenditures. Maybe it's time to invest in the services being offered and not just the number of places advertised.

It could just turn around the market...