Leverage Technology to Build Customers for Life

Technology is streamlining operations, transforming neighborhoods into global communities, and enabling real estate agents to go mobile. You can now do things that practitioners could only fantasize about only 10 years ago. Mobile technology, blogging, agent and single-property websites, on-line transactions - these were mere figments of the imaginations of early adopters’ in 1989 and that of the technology speakers that were granted platforms in the 90’s.

Technology is the new segway to building your returning customer base, and customers can be realized learning the technology just as easilly as adopting them. Taking classes will motivate you and provide you with information you can utilize while you learn. Some classes afford you direct networking opportunities in person or grant you access to large online communities while others present PR opportunities that can be leveraged in your marketing efforts. Knowledge with a bonus!

Technology can save you time! Streaming your marketing process provides you with more client-facing opportunities and allows you to foster what is of the utmost importance, your client relationships. Technology enables one to more quickly interpret information and facilitate a transaction, all while providing extraordinary service and care; not only fulfilling requests made but excelling and exceeding them and others only imagined. Digital solutions will assist you in maintaining meaningful contact with past clients for years to come.

Building an ongoing referral network need not be an expensive or time consuming process if you’ve learned which technologies to deploy. With some programs, REW™ for one, you can “try before you buy”. This allows you to work with various technologies to determine whether they meet your needs, without spending your hard-earned money on trials and subscriptions you may not really want.

Many RE practitioners feel the relationships take too much time away from transactions. Utilizing technology can provide smoother transactions, from beginning to the end. This ultimately creates a better client experience and affords you the opportunity to grow client relationships into clients for life. With the stakes rising, so does the cost of customer acquisition - technology will lower that cost.

Pursuit of knowledge and becoming certified also lends itself to credibility. Of course, displaying your certifications proudly, and having the know-how to explain them is definitely important, simply demonstrating to your clients that you have the motivation to achieve for yourself will tell them volumes of what you are willing to do for them. As stated in a recent RIS Article, ”How to become a lifetime Learner” (RISMEDIA, 7/19/2007), becoming “certified” in a particular field or subject area makes you an instant expert. The more classes you take, certifications you garner, knowledge you obtain, the more trust you will engender with potential clients and your fellow Realtors. With technology rapidly changing the RE landscape, Confidence is King, whether you are a new or seasoned agent.

Provide more than your clients expect. Although the technology solutions available may be new to you, your clients may have come across it already while shopping on line. If you are one step ahead, and you can show them what's under the hood, you make a niche for yourself. Provide a complete package as a differentiating factor.

Be able to say with confidence, ”I use these client-facing technologies for each and everyone of my clients…and I exceed their expectations everytime."