Recruitment & Retention :: Technology Training for a Winning Environment

It's been noted heavily in real estate news and from real estate bloggers that provision of training by Brokers, especially technology training, from initial to long-term continuous learning, is not only the key to recruitment and retention, but key to create a winning environment. There are two noted articles/blog posts I'd like to reference.

Finding-and Keeping-the Best Agents (05/22/07)

By Maria Patterson

http://www.rismedia.com/wp/2007-05-21/finding-and-keeping-the-best-agents/

Agent Recruitment and Technology (03/09/07)

By Pat Kitano

http://transparentre.com/2007/03/08/agent-recruitment--technology.aspx

There is a huge value-proposition established to recruiting agents with technology training. There exists (1) core technology training on "in-house" technology products that are utilized throughout the company. There is (2) product training particular to technology commonly acquired and used by the member-agents (i.e. vendor visits at broker meetings).

However, there is (3) technology training that speaks to competencies, generalizable to a topic like single-property websites, to create a mindset of aggresive technology adoption. Such training speaks not only to awareness, but to strategies for agents to build a cohesive, unified web presence across technologies and across service providers.

As it may, agents are typically independent contractors, their own entrepreneurs. In everyday employer-employee relationships, perks to: training, career development, educational scholarships for example, are paramount; standing "tall" next to benefits of health care and retirement programs.

Technology training, as with the REAL ESTATE WEBOGRAPHER™ (REW™) certification provides that value-proposition to current and potential member-agents (recruitment & retention), just like typical employer-employee relationships. Also, the fact that agents are independent contractors means technology adoption cannot be forced, rather encouraged.

Brokers who make the REAL ESTATE WEBOGRAPHER™ (REW™) available to member-agents not only encourage technology adoption, but the Commitment Document speaks to adoption & implementation; as certificants must adopt technology within their first year to remain in "good standing".

For details on how Brokers can make the REW™ Certification to member-agents, please contact us using our contact form, or give us a call at 888.877.0159.