Michigan Assoc. of Realtors® Magazine :: 360 Tours

In the May issue of the Michigan Association of Realtors® Magazine, Marc Grayson, president and founder of the REW™ certification, was featured commenting on the vast benefits of virtual tours in an article entitled "360 Tours", written by Buck Wargo. The Virtual Tours module is one of the 11 technology competencies included in our REW™ certification.

The article sheds light on the pros and cons of creating and utilizing Virtual Tours for marketability purposes, both by an agent themselves, or through a hired third party. There are a multitude of services available, from digital cameras that create the "tours on the fly", such as the Kodak V 705 featured by Virtual Tour giant Realbiz360 (www.realbiz360.com), that contains stitching software for photos all contained inside the camera. RealBiz360 also provides downloadable software that allows an RE Professional to create tours in the comfort of their own home, using their existing camera, to showcase published virtual tours.

Marc Grayson was featured commenting on the ease of creating a Virtual Tour. As is any technology, once you master the basic steps to utilize the benefits, it is simply a matter of repetition. “ If you have successfully taken photos and have e-mailed photos and put photos with your listings, you can do this,” Grayson says.

Other noted contributions were made by Marsha Sharf, the marketing Manager of Realbiz360, as well as Saul Klein, co-founder of the NAR's e-PRO professional designation.

Webographers.com and the REAL ESTATE WEBOGRAPHER™ certification (REW™) is relentless in its mission to expand the marketability techniques of RE Professionals. In any sales driven market, especially the Real Estate market, the individuals utilizing the most forward-thinking and information-packed technologies will always have the edge. Incorporating Virtual Tours in your own RE website, listing websites, etc., is an extremely simple approach that will provide clients with a much clearer picture of a property, creating a consumer-facing web presence, all-the-while enticing out-of-state clients by allowing them to tour an open house without having to plan a vacation to do so.

View the full article from the Michigan Association of REALTORS® Magazine here. 

Full May issue of the MAR magazine can be found here.