An Agent's Web Presence :: Value to What's Undervalued

National Institute of Webographers recently visited John Hall & Associates office in Paradise Valley, Arizona (a suburb of Phoenix) for a talk with many esteemed agents about the REAL ESTATE WEBOGRAPHER™ certification.  Besides great conversation about today's real estate technology, we noticed many things during our visit just in observation; soaking in the environment of this well-respected firm.

Agents were busy.  Within the office we saw great amounts of hustle and bustle.  Agents utilizing floor time to get on the phone, deal with transactional documentation with ZipForm®, checking their all-in-one PDA, and many side bar conversations about looming house inspections, coordinating with Escrow companies, scheduling open houses, etc, etc, etc.

One can imagine that many efforts performed by today's real estate agent go unnoticed, are undervalued, and are possibly underappreciated by clients...many efforts the client never sees!

Your full web presence (agent website, single-property websites, virtual tours, online transaction mgmt, etc) is tangible; many visible elements that clients and potential clients can get their 5-senses around.  It is a clear sign of the all-inclusive services you can provide...and today's consumer expects it.  It speaks to repeat and referral business.  Visible efforts online can be comprehended in-terms of the value you bring, moreso than traditional efforts that are behind-the-scenes.

The REAL ESTATE WEBOGRAPHER™ certification looks to aggresively demonstrate that your web presence is like a portfolio; detailing every service you bring to the table.  It's a visible sign of all your efforts, bringing value to what is commonly undervalued.